Plant-based food producer, Julienne Bruno, has announced the closing of a funding round led by Cherry Ventures, bringing its total funding to more than £6 million.
The new capital will support the company’s expansion plans.
An initial seed round of just over £1 million saw the development of the brand’s ‘Collection 01,’ consisting of three products: Burrella, Crematta and Superstraccia.
Julienne Bruno’s most recent, £5 million funding round was led by Cherry Ventures and included Outsized Ventures, as well as pro-rata from existing investors such as Seedcamp and Nicoya. The investment will support existing partnerships with UK retailers such as Selfridges London, Holland & Barrett and Whole Foods Market.
Carlos Eduardo Espinal, managing partner at Seedcamp, commented: “Julienne Bruno’s Collection 01 is not only a more sustainable and ethical alternative to dairy products but also tastes even better. Axel and his team are elevating the dairy-free food experience without compromising on taste or texture.”
Christian Meermann, founding partner at Cherry Ventures, said: “At remarkable speed – less than a year of development – the Julienne Bruno team has created and brought the best tasting dairy-free, plant-based cheese to market”.
Dinika Mahtani from Cherry Ventures added: “The vegan product market is expected to grow significantly in the next decade, and we have full confidence that Julienne Bruno will lead the way. With our seed round, we’re excited to join Axel and his team as they bring their original products to more people, and we’re excited the news coincides with their launches in Holland & Barrett plus Whole Foods Market in the UK.”
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