Juicy Marbles has expanded its partnership with Austrian food-tech company Revo Foods, launching a second co-branded seafood alternative product – Kinda Salmon.

The launch follows the success of Kinda Cod, the co-branded plant-based cod fillet alternative introduced by the two start-ups in June. Marking Juicy Marbles’ first foray into plant-based fish, the product sold out online in just over an hour.

These co-branded offerings are part of a new Juicy Marbles & Friends line from the Slovenia and US-based alt-meat maker, which will see the launch of a series of products developed in collaboration with partner companies.

Kinda Salmon comes as a 110g unbreaded fillet, seasoned ‘delicately’ with pink pepper and lemon. According to Juicy Marbles, its versatile texture and subtle flavour allow consumers to use it across numerous different cooking mediums and cuisines.

It is made from fermented mycoprotein using Revo Foods’ novel structuring process to deliver a ‘tender yet firm bite’. The product contains omega-3 from microalgae oil (117mg DHA and 74mg EPA per serving), as well as 13g of protein per fillet, vitamin B12, B6 and folate. It also provides a good source of dietary fibre.

Revo Foods’ CEO, Robin Simsa, said that launching products under Juicy Marbles & Friends enables the company to be more efficient and focus on its core strengths and innovation, while tapping into Juicy Marbles’ developed sales network and brand in different key markets such as the US and UK.

He commented: “Juicy Marbles has built an international brand. We have pent up demand for our products in the US we’ve been unable to supply, so teaming up fulfills both our companies’ missions.”

“I believe this collaborative mindset is key to bringing the whole field forward. It’s easy to forget we’re still in the early days of this industry; it’s still relatively niche.”

Juicy Marbles is well known for its range of ultra-realistic, whole cut-style meat alternatives, such as its marbled plant-based steak and ‘ribs’ complete with a soya-based ‘bone’. The company also recently launched ‘Meaty Meat,’ designed as a more ‘ambiguous’ meat alternative product and available in either ‘Pork-ish’ or ‘Lamb-ish’ varieties.

By venturing into alt-seafood through its partnership with Revo, Juicy Marbles is aiming to provide an alternative to breaded or pre-fried plant-based fish products, which can be limited in versatility and come with excess fat and salt.

Luka Sinček, Juicy Marbles’ co-founder, said: “When it comes to plant proteins, our goal is to give you the closest thing to a wholesome, raw ingredient as we can. The kind of versatile canvas chefs and home cooks actually want to work with. Clearly, there’s demand for plant-based fish products that feel like real ingredients, rather than pre-packaged meals.”

Kinda Salmon is now available to buy on Juicy Marbles’ US web shop, with a UK release to be announced. It can also be purchased through Revo Foods’ European retail partners, which include Billa and Rewe.