Israeli firm InnovoPro is expanding its reach into the broader F&B industry with its clean label, chickpea protein-powered solutions.

Having demonstrated its efficacy in addressing various challenges encountered in plant-based categories, including binding, blending, foaming and troubleshooting, InnovoPro is poised to address the wider food and beverage landscape.

Building upon the success of its chickpea protein in the global market, the company has unveiled its latest clean label innovation: plant-based barista. This product, comprising a minimal ingredient list and designed to eliminate buffers and emulsifiers, represents a significant step forward in meeting the rising demand for clean label options within the beverage sector.

Leveraging the attributes of its flagship product, CP Pro 70 chickpea protein – renowned for its functionality, neutral taste and superior nutritional profile – InnovoPro has already introduced clean label solutions for beverages.

These solutions, exemplified by the plant-based barista with a maximum of seven ingredients, eliminate unwanted buffers and emulsifiers while maintaining product integrity. Additionally, InnovoPro’s clean label solutions extend to encompass high-protein beverages and fruit shakes, marking the beginning of a comprehensive product range tailored to meet evolving consumer preferences.

Joel Bar-El, chairman of InnovoPro, said: “I believe that innovation should be in dialogue with dynamic market needs and consumer preferences. The decision to expand our portfolio to meet the demand for clean label products is a natural evolution and underscores our commitment to staying ahead of the curve”.

Taly Nechushtan, CEO of InnovoPro, added: “Recent research indicates that 43% of consumers actively scrutinise product labels, placing a high priority on natural and recognisable ingredients, further accentuates the significance of this strategic move”.

In pursuit of cleaner formulations, InnovoPro is leveraging chickpea-based functional ingredients to replace emulsifiers in its beverage formulas. This approach aims to offer consumers sustainable, nutritious alternatives without compromising taste or functionality.

InnovoPro’s commitment to innovation and sustainability positions the company as a leader in addressing the evolving needs of today’s discerning consumers, particularly those seeking natural, clean label options in the beverage market.

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