top of page
Blue Diamond | July
DSM
ADM Decant | June 25

Meat alternatives brand Impossible Foods has teamed up with UK bar chain BrewDog to deliver a new plant-based chicken menu.


The new menu features ‘classic bar fare’ like cheeseburgers, loaded fries and tacos, made with Impossible’s new ‘Chicken’ Fillets Made From Plants product.


Made with a crispy coating and ‘juicy, savoury bite,’ Impossible’s new fillets follow in the footsteps of its ‘Chicken’ Nuggets, designed to provide an alternative to animal-derived chicken for consumers who enjoy the taste of meat.


Lauren Carrol, chief marketing officer at BrewDog, said: “We know lots of our beer-loving customers opt for plant-based meals, so we wanted to make it even easier to make the switch through this hook-up with Impossible”.


On the collaboration, Noel Clarke, SVP of international at Impossible Foods, commented: “We love showing consumers that they can still enjoy their favourite things, like great food and a BrewDog IPA, while also opting for more plant-based options”.


The limited-time menu is available in 48 bars nationwide until Friday 31 March.

Impossible teams up with BrewDog to deliver new plant-based chicken menu

Melissa Bradshaw

17 February 2025

Impossible teams up with BrewDog to deliver new plant-based chicken menu

Related posts
Sundial Foods closes doors, sells IP to undisclosed company
Sundial Foods closes doors, sells IP to undisclosed company
Wagamama unveils new Firecracker Chick’n Ramen dish for Veganuary in partnership with Alfie Steiner
Wagamama unveils new Firecracker Chick’n Ramen dish for Veganuary in partnership with Alfie Steiner
This to introduce new plant-based chicken innovations for Veganuary
This to introduce new plant-based chicken innovations for Veganuary
Umiami rebrands as Swap, unveiling ‘new identity centered on taste’
Umiami rebrands as Swap, unveiling ‘new identity centered on taste’
Leaderboard
bottom of page