Ecotone UK is expanding its Whole Earth portfolio with the introduction of a squeezy chocolate peanut butter.

The chocolate flavour joins the Drizzler range, which launched last year, offering “silky” peanut butters in convenient squeezable packaging.

Made solely with natural, plant-based ingredients, the new product is sweetened with coconut blossom sugar and is a source of protein and fibre.

Adele Ward, Whole Earth marketing director at Ecotone UK, said: “Our Drizzler peanut butters are giving consumers a whole new way to enjoy peanut butter. The unique squeezy design and unrivalled smooth texture has shaken up the category and we’ve received really positive shopper feedback.”

She continued: “We wanted to create a chocolate flavour the Whole Earth way – totally natural, totally tasty and in recyclable packaging. It’s a more wholesome and natural alternative to sugar-laden chocolate spread in a highly convenient format, to build excitement and continue to drive the category forward.”

With an RRP of £3.69, Whole Earth Drizzler Chocolate is available from Sainsbury’s stores across the UK.

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