Danone North America is tapping into the protein boom with the launch of Silk Protein, the latest addition to its plant-based drink portfolio.

According to Danone, Silk Protein fills a gap in the market amid increased consumer interest in high-protein products – it is claimed to deliver the highest protein content of any currently available refrigerated, plant-based milk in the North American market.

Each serving provides 130kcal and 13g of plant protein with all nine essential amino acids, as well as 3g of fibre and 50% less sugar than regular dairy milk while containing no artificial sweeteners. The drink also offers a source of calcium and vitamin D to support bone health. It is debuting in two flavours: original, and chocolate.

The launch comes as research shows that online searches for high-protein foods has more than doubled (up 105%) in the past year. According to IFIC’s 2024 Food & Health Survey, three quarters of American consumers (71%) want to consume more protein. However, plant-based protein only accounts for one third (33%) of America’s total estimated protein intake according to PMC data.

Danone Silk has begun rolling out regionally, with full nationwide distribution slated for early 2026.