US holding company Brand Holdings has announced the acquisition of Healthy Skoop, a plant-based protein powder brand, from private equity firm Seurat Investment Group.

Based in Colorado, Healthy Skoop offers an assortment of breakfast protein powders and daily proteins, which are paired with prebiotics, probiotics, vitamins and minerals.

The deal marks Brand Holdings’ third acquisition in 12 months, as it looks to execute its direct-to-consumer ecommerce strategy with a focus on companies in the areas of health and wellness, sports nutrition, beauty and functional foods.

It comes after the purchase of supplements and sports nutrition brand Dr. Emil Nutrition and more recently, Simple Botanics, a producer of herbal teas and organic nutrition bars.

“With this third acquisition in the Brand Holdings portfolio in less than a year from the formation of the company, we are excited for the future both due to the individual strength of these brands as well as the economies of scale of combining under the Brand Holdings umbrella,” said Dale Cheney, managing partner at T-street Capital, which backs Brand Holdings alongside Kidd & Company.

Following the acquisition, Brand Holdings plans to launch a new presence for the Healthy Skoop brand online and accelerate its growth across the US.

“As the world begins to open back up and our customers’ busy lifestyles start up again, providing them an easy way to get their daily requirement of plant-based protein, vitamins and minerals is a priority, and we are thrilled with the ability to lead the future growth of a company with products as strong as Healthy Skoop,” said Jeffrey Hennion, chairman and CEO of Brand Holdings.

James Rouse, one of the original founders of Healthy Skoop, said: “Our commitment to quality, taste and experience has always been the foundation of our brand, and this relationship with Brand Holdings will insure that we will have the honour to continue to serve our passionate Healthy Skoop community.”

Adam Greenberger, managing partner of Seurat Capital, added: “We have always been extremely proud of the quality of the Healthy Skoop product line and we look forward to the bright future of the brand and the continued growth of the company that Jeff and the Brand Holdings team will bring.”

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