Better Nature is launching a new range of marinated tempeh pieces to meet the growing demand for “natural and convenient” plant-based foods.

The tempeh pieces, which are made simply from tempeh and a blend of oils and spices, are available in three flavours: Mediterranean, Curry and BBQ. The range is 100% natural and gluten-free.

Elin Roberts, co-founder and chief marketing officer of Better Nature, said: “With meat-free category growth slowing, we know that it isn’t delivering on what customers are looking for, which is health. A huge opportunity has opened up for 100% natural plant-based foods, like tempeh, that deliver on both health and convenience.”

She added: “Our marinated tempeh range offers health-conscious, time-poor consumers in the UK something new – tasty plant-based foods that are quick and easy to prepare, whilst also being completely natural, packed with protein and fibre, gluten-free and one of your five a day.

“Unlike tofu, tempeh is still a relatively new concept for UK consumers, so our new tempeh pieces introduce people to tempeh in a convenient and accessible way…We’re trying to break down barriers to showcase tempeh as a delicious and versatile plant-based food and create mainstream appeal.

“Tempeh offers supermarkets an opportunity to better appeal to customer needs and fuel meat-free category growth as we head into 2023.”

Better Nature’s tempeh pieces will be stocked at Holland & Barrett and Selfridges from January 2023 for an RRP of £3.29.

Last month, Better Nature secured £700k in a seed plus round to fuel retail growth for its tempeh range in the UK and Europe.

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