Bel has expanded its dairy-free offering in the UK with the launch of plant-based feta cheese-style cubes, available from this month.

The new product is being introduced under Bel’s Nurishh brand, which was unveiled in 2021 as the dairy giant looked to take a slice of the burgeoning alt-cheese market. Since then, the Babybel maker has released a stream of dairy-free NPD, including a vegan version of its flagship snackable cheese.

Nurishh Plant-Based Greek Style Cubes are said to be made with only natural colours and flavours, while being free from gluten and a source of vitamin B12. The product comes in a diced format, with the resealable pack helping to preserve freshness.

“We’re delighted to unveil the latest in our Nurishh NPD drive, Nurishh Plant-Based Greek Style Cubes,” said senior brand manager, Justine de Monès.

“Joining our delicious and diverse product range, providing consumers with all the ingredients and inspiration to create great-tasting plant-based dishes for every occasion, the new launch is set to see sales soaring as it arrives at the perfect time to tap into its seasonal appeal.”

With an RSP of £2.70 per 150g pack, Nurishh Plant-Based Greek Style Cubes are available exclusively from Sainsbury’s.

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