Bel Group’s Babybel cheese brand has introduced Mini Babybel Hellfire in the UK, a spicy dairy-free snack launched in partnership with television series Stranger Things.

The snacks are described as offering a ‘bold and intense’ flavour for ‘adventurous snackers,’ available at Sainsbury’s and Morrisons stores in nets of six.

They are made from 100% plant-based ingredients, including coconut oil, modified potato starch and a hot chilli blend containing red bell pepper, red jalapeno chilli pepper and cayenne chilli pepper. The cheese snacks also provide a source of calcium.

This collaboration between Babybel and Stranger Things has been launched in celebration of the upcoming TV show’s fifth series, set for release in late 2025.

Babybel introduced its first plant-based version in 2022. Parent group Bel has recently confirmed plans to focus on additional dairy-free flavours of its iconic cheese wheels as part of an innovation roadmap centred around its core brands.

This announcement came as the group revealed it would be discontinuing its 100% plant-based brand Nurishh by the end of 2025, having been unable to establish a profitable and sustainable business for the brand.