Bel Group‘s Babybel has launched its first new flavour in its dairy alternative line-up, Babybel Plant-Based White Cheddar Cheese Alternative.

According to Babybel, white cheddar is one of the brand’s most popular cheese flavours since it was introduced a decade ago, making it the “perfect choice” for Babybel’s first plant-based flavour extension.

Launched last year, the original Babybel plant-based has a mozzarella-style flavour, contrasting with the new white cheddar snack which offers the “sharp tanginess” of cheddar cheese.

The individually portioned dairy-free snacks are wrapped in Babybel’s signature wax, now green to distinguish it as plant-based and in a new 100% paper pouch.

Ridhi Barber, senior brand manager at Babybel, said: “Babybel Plant-Based has seen an overwhelmingly positive response to date among flexitarian and vegan shoppers. We wanted to continue this momentum and introduce a second dairy-free Babybel snack option in the fan-favourite White Cheddar variety.”

Last month, Bel Group announced it was partnering with biotech start-up Climax Foods, to innovate plant-based cheeses that are indistinguishable from their dairy counterparts.

The new plant-based white cheddar-flavoured Babybel packs are available to buy in 6-pack pouches in US retailers.

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