Danone’s dairy-free Alpro brand has launched a new Alpro Kids product range in the UK, aiming to provide tasty and healthy plant-based options for children.

The range includes an oat-based drink, available in chocolate flavour, and a strawberry-flavoured soya drink. It also includes soya-based yogurt alternatives, available in vanilla and strawberry flavours.

According to Alpro, the range contains 30% less sugar than the market average for similar children’s products. The products are also fortified with calcium and vitamin D2 to support healthy bones, as well as including iodine and vitamins B2 and B12.

The launch follows recent data from Quant, finding that 71% of parents see ‘less sugar’ or ‘no added sugars’ as an important nutritional benefit in products, while 77% see taste as the number one priority for their kids’ snacks.

All recipes have been taste tested by children and are naturally low in fat and saturated fat, as well as containing no artificial flavourings, preservatives or colourings.

Tom Kerr, head of category management and commercial planning for plant-based at Danone, said: “At Danone we are proud to be offering healthy and nutritious options for every member of the family”.

“With ‘flexitarian’ diets continuing to be popular across households, the new product range is a tasty way to help parents introduce their children to new foods.”

The oat-based chocolate drink and soya-based strawberry drink are available in 200ml cartons with paper straws, while the soya-based yogurts are sold in 115g pots in packs of four.

The new range launched in Asda stores on 7 July 2025 and will roll out to Tesco on 23 July, with availability expanding to other major retailers including Sainsbury’s and Waitrose in September.