Launches
The Coconut Collab taps into growing gut health interest with launch of dairy-free kefir drink
UK dairy-free brand The Coconut Collab has expanded its portfolio with the launch of Natural Kefir, designed for consumers prioritising their gut health.
Beyond Meat debuts new Beyond Breakfast Sausage line-up in the US
Beyond Meat – otherwise known as Beyond The Plant Protein Company – has announced the nationwide roll-out of its new Beyond Breakfast Sausage line-up at major US retailers.
The repeat purchase gap: Why do some plant-based products stall after launch?
Elyas Coutts, CEO at Connect Vending, examines the gap between trial and repeat purchase – and why the conditions that drive a strong launch are often different from the ones that build lasting consumer habits.
Oatly expands portfolio with Strawberry Matcha Latte
Oatly has introduced a brand-new Strawberry Matcha Latte product in the UK, marking the latest extension of its growing matcha portfolio.
Alpro enters RTD matcha category with soya-coconut offering
Danone’s Alpro brand has entered the ready-to-drink matcha category with the launch of a new soya-coconut-based matcha drink.
Well&Truly launches Easter oat milk chocolate products in Sainsbury's
Plant-based snack brand Well&Truly has launched two new oat milk-based chocolate products in Sainsbury’s stores across the UK, ahead of Easter.
Sirio Europe introduces new chewable plant-based ‘jelly tablet’ range
Sirio Europe has announced the launch of LifeChews – a patented, plant-based, chewable ‘jelly tablet ’ format suitable for delivering a wide range of active ingredients.
Merchant Gourmet levels up classic baked beans with new range
Merchant Gourmet has launched a new line of ‘elevated’ baked beans, aiming to bring a more premium flavour experience to consumers at an accessible price point.
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