US breakfast foods maker Purely Elizabeth has launched a new Protein Oatmeal range in the US, expanding its portfolio of granola and oat-based products.

US gut-friendly brand Gutzy Organic has introduced two new prebiotic plant protein smoothie pouches in Tropical Mango and Cherry Berry Acai flavours.

US food and beverage brand Laird Superfood has expanded its range of functional products with the launch of six new organic mushroom powders.

A new peer-reviewed study has shown how bio-based materials start-up Xampla’s novel plant protein microcapsules protect fat-soluble active ingredients through simulated digestion, through to the intestinal phase.

TurtleTree has received a ‘No Questions’ letter from the US Food and Drug Administration, validating the safety of its precision-fermented lactoferrin ingredient for use in food.

Danone has entered into a definitive agreement to acquire a majority stake in Kate Farms, a US plant-based and organic nutrition brand, for an undisclosed sum.

The next wave of plant-based innovation is in full swing, featuring cleaner labels and functional ingredients. Here's a round-up of some of our favourite product launches from April 2025...

Austrian food-tech start-up Revo Foods has launched The Prime Cut, described as a ‘new kind of functional food designed for performance and longevity’.

Minor Figures, a notable player in the plant-based beverage sector, has launched Hyper Oat, a new range of oat drinks aimed at redefining consumer expectations within the functional beverage market.