nootropic
The mushroom movement: Functional fungi go mainstream
As they move beyond niche wellness stores and into everyday retail, food and beverage products featuring functional mushrooms are seeing unprecedented consumer interest.
Unconform adds new Smart Sticks to vegan functional beverage offering
British functional beverage brand Unconform has unveiled a brand-new product line, Smart Sticks: a range of functional powders designed to be mixed into hot or cold drinks.
Mud/Wtr expands functional F&B portfolio with vegan ‘mental wellness’ protein powder
Functional food and beverage brand Mud/Wtr has expanded its portfolio with the launch of Nourish, a vegan protein powder designed to support mental wellness.
Laird Superfood expands functional product range with six new mushroom powders
US food and beverage brand Laird Superfood has expanded its range of functional products with the launch of six new organic mushroom powders.
Unconform introduces functional vegan RTD cold brew coffee range
UK functional beverage brand Unconform is introducing three new vegan RTD cold brew coffee drinks, containing functional ingredients for wellness benefits.
Something to chew on: Functional gummies fuel plant-based innovation
Functional gummies offer a quick and enjoyable way for consumers to meet their wellness goals, and demand for vegan variants is on the rise.
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