Oat milk brand Minor Figures has launched Barista Oat (Regenerative), a barista-standard oat drink made with regeneratively grown oats from Wildfarmed.

The next wave of plant-based innovation is in full swing, featuring cleaner labels and functional ingredients. Here's a round-up of some of our favourite product launches from April 2025...

Minor Figures, a notable player in the plant-based beverage sector, has launched Hyper Oat, a new range of oat drinks aimed at redefining consumer expectations within the functional beverage market.