In this instalment of 'Start-up spotlight' – which celebrates smaller, earlier-stage companies and their innovations – we speak to Evie Kemp, founder, physician and research director of Haskapa: a UK-based, science-led nutrition company built around the haskap berry. Read on to find out more about Haskapa's journey and mission in the booming functional food and beverage space. What is it about this particular berry that you were drawn to? What first drew me to the haskap berry was its combination of history, flavour and distinctive nutritional profile. The haskap berry has been used for centuries in traditional medicine in Japan and was known by the Ainu people as the 'berry of long life.' From a scientific perspective, it’s fascinating. The berry’s double blue skin and crimson flesh reflect its naturally rich anthocyanin content, compounds found in richly coloured fruits and vegetables. And from a food perspective, it’s simply delicious: a unique balance of tangy and sweet. It felt like discovering something genuinely new both nutritionally and culturally, which is rare in today’s food landscape. What were the biggest challenges in introducing haskap to consumers unfamiliar with this ingredient? The biggest challenge has been awareness. Most people simply haven’t heard of haskap before, so there’s a need to introduce not just the berry, but also the language around it – terms like polyphenols and anthocyanins can feel unfamiliar. We’ve focused on simple, relatable messaging: the colour, the taste and the idea of 'the power of purple.' As awareness of plant-based nutrition grows, people are becoming more curious and that’s helping us build momentum. How did your backgrounds shape the brand’s direction and vision? I was working as a consultant occupational physician in a large teaching hospital in Oxford, with a strong interest in doctors’ wellbeing and lifestyle medicine. Nutrition is a key pillar of that, and I became very interested in how food can support long-term health. At the same time, my husband Simon was working in agroforestry, including a large-scale tree planting project in Ghana. He is deeply committed to sustainable land use and environmental stewardship. Haskapa brings those two perspectives together: science-led nutrition and an ethical, sustainable approach to food. Why did you prioritise a freeze-dried powder format? Fresh haskap berries are delicious, but they have a short shelf life. We wanted a format that would allow people to enjoy the berry year-round while preserving its flavour and nutritional profile. We explored different processing methods in collaboration with researchers, and freeze-drying stood out as a gentle technique that helps retain both flavour and nutritional integrity. It also fits with our aim to keep the product as close to a whole food as possible. We are always exploring new formats, such as convenient ready-to-drink options, but any expansion will stay true to that same principle of being both nutritious and functional. What role do you see haskap playing in the functional health space? We see haskap as a natural fit within the growing functional food category, particularly as consumers look for food-based ways to support their wellbeing. We are currently developing a new range of functional products that combine haskap with other carefully selected ingredients, including Haskapa Focus, Energy and Recovery. The aim is to build on the berry’s natural profile and create targeted, everyday functional products. How do you differentiate Haskapa in a crowded “superfood” market? It’s a crowded space, but also one where consumers are increasingly looking for authenticity and evidence. Haskapa stands out in a few ways. Firstly, it’s genuinely new to many consumers. Secondly, it has a distinctive flavour and visual appeal, it turns everything a vibrant purple, which people love. Most importantly, we’ve taken a science-led approach from the beginning, investing in research and collaborating with academic partners. That combination of taste, novelty and scientific credibility is what sets us apart. How does Haskapa approach collaboration with other industry players? We’re very open to collaboration and see it as an important part of growing the functional food and drink category. Haskapa has already been used as an ingredient in products with companies such as Holland & Barrett and Ancient + Brave, and we’ve worked with brands like Purition on limited-edition launches. It’s been used across a range of formats, including bars, cereals and nutritional blends, which has been helpful in showing how versatile the berry can be. In practice, we tend to work with brands that are already in the natural and functional space and are looking to create products with a clearer nutritional purpose. We’re always interested in working with like-minded companies that value both quality and innovation. What has been the company’s biggest achievement to date? For a small start-up, we’re particularly proud of the research we’ve been able to support. There is a growing body of preclinical research on haskap, and we’ve also commissioned independent early-stage clinical research in the UK, including studies exploring cognition, blood pressure and exercise performance. There is currently further work underway with the University of Reading, exploring longer-term effects on cardiometabolic health and cognition. Being able to contribute to building the evidence base for a relatively unknown berry has been a major milestone for us. What’s next for Haskapa? Our focus now is on innovation and making haskap more accessible to a wider audience. We’re preparing to launch a new range of products that combine haskap with other functional ingredients, designed to support everyday wellbeing. At the same time, we’re continuing to invest in research and build awareness of the berry globally. We’re also seeing growing interest from food and beverage brands looking to use haskap in their own products, so developing our B2B ingredient offering is a key priority. What advice would you give to other start-ups in the food and beverage industry? Follow something you genuinely believe in. The food and beverage space is competitive, and building a business takes time and resilience, so it really helps if you’re passionate about what you’re doing. At the same time, don’t underestimate the value of credibility. For us, grounding the brand in science and research has been essential. If you can combine passion with evidence, you give your business a much stronger foundation.

Dutch food-tech company the Protein Brewery has received European Union novel food authorisation for Fermotein, making it the first whole-food mycelium ingredient approved for sale in the bloc and marking a significant milestone for the emerging biomass fermentation sector. The European Commission has formally authorised Rhizomucor pusillus mycelium, the fungal biomass behind Fermotein, for placement on the EU market under the Novel Food Regulation. The approval follows a positive scientific opinion from the European Food Safety Authority (EFSA) in December 2025 and a favourable vote by the Standing Committee on Plants, Animals, Food and Feed in May this year. The authorisation represents a first for the European food industry, establishing Rhizomucor pusillus mycelium as the first novel mycelium ingredient to gain approval under the EU’s novel food framework. For The Protein Brewery, headquartered in Breda, the decision unlocks commercial access to its home market after several years of regulatory review. Thijs Bosch, CEO of The Protein Brewery, said: “This is a turning point for the company. Europe is our home market, and supplying European customers directly from our Dutch factory is a major milestone. We see strong demand from both established and emerging brands seeking nutrient-dense, sustainable ingredients.” The approval is expected to accelerate interest in biomass fermentation as food manufacturers seek alternative protein sources that combine nutrition, functionality and sustainability. Produced through the fermentation of Rhizomucor pusillus, a non-fruiting fungal species related to strains traditionally used in Asian fermented foods, Fermotein contains approximately 50% protein and 30% dietary fibre, alongside naturally occurring micronutrients and bioactive compounds. Unlike many alternative protein ingredients that require blending to achieve nutritional completeness, the company positions Fermotein as a single ingredient delivering all essential amino acids while supporting clean-label product development. The ingredient has been approved for use across a wide range of food and beverage applications, including protein powders, nutritional supplements, snack bars, dairy alternatives and better-for-you food and drink formulations. The European Commission approved the ingredient under the designation 'Rhizomucor pusillus mycelium,' a move The Protein Brewery says provides clearer terminology for manufacturers and consumers while recognising the ingredient’s identity as a whole-food mycelium product. The company submitted its novel food dossier in 2020 and worked with both EFSA and the European Commission throughout the review process. Yvonne Dommels, director of nutrition and regulatory affairs at The Protein Brewery, said: “Today we are proud that we can finally sell Fermotein in our home country and across Europe." Under the authorisation, The Protein Brewery has been granted five years of exclusive rights to the scientific data supporting the ingredient’s safety assessment, in addition to protection provided by its proprietary production technology. The company is already commercialising Fermotein in Singapore and the United States and is now preparing to expand European supply. The Protein Brewery expects to deliver approximately 600 metric tonnes of Fermotein in 2027 from its Breda production facility, supported by existing customer commitments across Europe, Singapore and the US. Production capacity is expected to exceed 2,000 metric tonnes by 2029. Regulatory submissions are also progressing in the UK, Canada and Australia/New Zealand, with the company anticipating a first authorisation in the UK later this year. The approval comes amid growing investor and industry interest in fermentation-enabled ingredients as food manufacturers seek scalable solutions to meet demand for high-protein, sustainable and minimally processed products. Commenting on the approval, Lea Seyfarth, policy manager at non-profit think tank the Good Food Institute Europe, said: "It’s fantastic to see the first approval of a mycoprotein ingredient under the EU’s novel food process, demonstrating that the regulatory system can enable new products to come to market in a way that meets the bloc’s robust safety standards." However, Seyfarth criticised the six-year process from application to final approval, adding that the EU should ensure its regulatory framework "keeps pace with European food innovation". "The EU should prevent unnecessary future delays by boosting the European Food Safety Authority’s capacity and enabling regulators to provide extended scientific advice and detailed guidance to applicants before submission," she said. Top image: © The Protein Brewery

US functional beverage brand Laird Superfood has expanded its presence in Target stores nationwide by adding two mushroom-infused coffee products, further strengthening its retail footprint in the growing functional coffee category. The company announced that its Organic Perform Functional Mushroom Coffee and Defend Functional Mushroom Coffee are now available at Target locations nationwide, broadening consumer access to its portfolio of clean-label, functional beverage products. The expansion aligns with Laird Superfood's strategy of making functional foods and beverages more widely available through mainstream retail channels as demand for products supporting energy, focus, and overall wellness continues to rise. Organic Perform Functional Mushroom Coffee combines premium organic, high-altitude Peruvian coffee with a proprietary blend of four functional mushrooms: chaga, lion's mane, maitake and cordyceps. The product is positioned to support sustained energy levels and cognitive performance throughout the day. Meanwhile, Defend Functional Mushroom Coffee blends hand-picked Peruvian coffee with red reishi and maitake mushroom extracts, olive leaf extract and agaricus mushroom powder. The formulation is designed to support the body's natural immune defences and provides 15% of the recommended daily intake of vitamin D per serving. Jason Vieth, CEO of Laird Superfood, said: "Defend and Perform functional coffees are made with Peruvian coffee and functional mushrooms; they are the foundation of our brand and a core part of the routine our customers have embraced." The new additions complement Laird Superfood's existing range at the retailer, which includes Sweet & Creamy Superfood Creamer with Functional Mushrooms as well as Organic Liquid Creamers in Vanilla and Caramel flavours. The launch comes as functional mushrooms continue to gain traction across the food and beverage sector, with manufacturers increasingly incorporating ingredients such as lion's mane, reishi, cordyceps and chaga into coffee, tea, supplements and wellness-focused products. Retailers have responded by expanding shelf space dedicated to products that offer perceived benefits beyond basic nutrition. Founded in 2015 by professional surfer Laird Hamilton and fitness entrepreneur Gabby Reece, Laird Superfood has evolved from a superfood creamer brand into a broader wellness platform spanning coffee, creamers, instant lattes, snack bars, daily greens and other functional food products. Top image: © Laid Superfood

The European Parliament has approved a package of reforms aimed at 'strengthening farmers’ position in the food supply chain,' including introducing stricter rules on plant-based meat alternative labelling across the European Union. MEPs voted overwhelmingly in favour of the measures, with 560 votes supporting the legislation, 75 against, and 25 abstentions. In the plant-based food and beverage category, of the most closely watched aspects of the reform concerns product naming and labelling. The legislation establishes a formal definition of meat as 'edible parts of animals' and reserves a wide range of traditional meat terms exclusively for products derived from livestock. Designations including 'steak,' 'bacon,' 'sirloin,' 'ribeye,' 'chicken,' 'pork' and 'lamb' will no longer be permitted for products that do not contain meat. The restriction also explicitly applies to lab-grown and cell-cultivated products, which will be prohibited from using meat-related terminology within the EU market. It marks the next development following an earlier vote in October 2025, where members of the European Parliament voted to restrict the labelling of plant-based products with meaty words such as ‘burger’ and ‘sausage’. Supporters argue that the measure will improve transparency and help consumers make informed purchasing decisions, while critics question its implications for alternative protein innovation and marketing. Before the reforms can take effect, the provisional agreement must receive formal approval from the Council of the European Union. The legislation forms part of a broader effort by EU policymakers to address concerns over farmer profitability and supply chain imbalances. It follows proposals introduced by the European Commission in December 2024 to revise the Common Organisation of Agricultural Markets (CMO) framework and strengthen farmers’ bargaining power throughout the food system.

Danone’s alt-dairy brand Silk is expanding its range of high-protein products with the launch of Silk Protein Yogurt and Silk Protein Shakes, rolling out across the US this summer. The new additions build on the success of the existing Silk Protein line, unveiled earlier this year with the launch of a protein-enriched plant-based milk alternative drink. Now, Silk Protein Yogurt and Silk Protein Shakes join the line-up, catering to increasing demand for high-protein offerings within the non-dairy space. Silk Protein Yogurt, rolling out to retailers in late June, contains 13g of complete plant protein per serving (6oz) in 24oz multi-serve tub format (SRP $6.79), and 12g in individual 5.3oz individual cups (SRP $1.99). The individual cups are available in vanilla, strawberry, peach and mixed berry flavour varieties, while the vanilla yogurt is available in the multi-serve tub. The yogurt is made from soya protein and contains twice the average protein content within the US plant-based yogurt segment. It also offers 4g of fibre per serving and a good source of calcium, vitamin D, vitamin B12, iodine and phosphorus. It contains no artificial colours, flavours or sweeteners. Also launching, in the protein shake aisle of US grocery stores from July onwards, are Silk Protein Shakes: the brand’s first ready-to-drink, shelf-stable protein shakes designed for convenient, on-the-go consumption. Each single-serve 11.15 fl oz bottle contains 30g of complete, soya-based plant protein – the highest protein content in the Silk portfolio and comparable to many dairy-based protein shake offerings. Like the yogurts, the shakes are formulated with no artificial colours, flavours or sweeteners. They contain 2g of total sugar and 180 calories per serving, and provide 5g of fibre per serving. Silk Protein Shakes debut in chocolate and vanilla flavours, selling for an SRP of $11.99 per four-carton pack.

Canadian food-tech company NS/TX has raised $10.5 million in funding to further scale its alternative protein manufacturing platform. The $10.5 million includes a successful Series A funding close and non-dilutive grants. The round was co-led by Inter Ikea Development BV and Lever VC, and included participation from Good Startup, Verdex Capital, the company’s founder Chris Bryson, and non-dilutive capital from Protein Industries Canada. NS/TX, the technology company behind plant-based seafood producer New/School Foods, is now initiating construction of its V2 assembly line. This will automate its manufacturing process, increasing capacity by more than ten times and further reducing production costs. The line will be built and commissioned in the company’s 28,000-square-foot manufacturing facility in Toronto, Canada. NS/TX built and launched its V1 commercial assembly line in late 2024. It uses a proprietary texturization and scaffolding technology that is purpose-built to create meat and seafood alternative products. Since then, the company said it has reduced production costs more than tenfold and validated the scalability of its technology through production trials, process breakthroughs, machinery upgrades and digital quality assurance augmentations to its assembly line. This resulted in new patents and equipment designs. © NS/TX According to NS/TX, its platform solves several challenges commonly associated with meat and seafood alternative production. These include greater tuneability than traditional extrusion technologies, resulting in greater scalability and consistency. The platform enables flexibility, catering for production of whole-cut-style products (such as steaks, fillets and other large structured formats) with support for ‘nearly any’ meat or seafood species analogue across the same assembly line process. It can also support non-whole-cut formats such as breaded strips and burgers. Each different meat and seafood product’s macrostructure (shape and layering) and microstructure (muscle fibre width, length) can be replicated using the technology, enabling the development of a layered structure with the ability to adjust multiple different textural parameters. Tuneable flavour profiles can be achieved using multiple flavour delivery systems within each scaffold, with support for oil-based flavours. The technology is engineered to deliver finished products with raw appearance that visually transform upon cooking, similar to conventional meat and seafood. Additionally, catering to clean-label demand, the machinery allows development of meat and seafood analogues with no need for additives like methylcellulose. Multiple plant protein types can also be used, further boosting nutrition, as well as fats, flavours, colours and nutritional add-ons. Founder and CEO Bryson commented: “We’re excited to embark on this next chapter of growth – by automating and scaling our platform, we will be able to produce meat alternatives that are cost-competitive and that finally meet customer demands”. “With the added capacity that this new assembly line will provide, we will be able to work with leading brands across the globe to make our technology, production capacity and products available to them.” Top image: © NS/TX

US-based plant cell technology company Ayana Bio has entered a strategic development partnership with Israeli fermentation specialist Brevel, to advance the commercial production of plant-based bioactive ingredients. The collaboration has been selected for funding by the Israel-US Binational Industrial Research and Development (BIRD) Foundation, which supports joint innovation projects between American and Israeli companies. The project forms part of a newly approved group of seven initiatives backed by a $7.5 million grant programme designed to accelerate the commercialisation of emerging technologies. Under the partnership, Ayana Bio and Brevel will combine their respective plant cell cultivation and illuminated fermentation technologies to develop a scalable indoor production platform for high-value bioactive ingredients. The companies said the collaboration aims to address challenges associated with conventional botanical ingredient supply chains, which can be affected by climate change, agricultural variability and contamination risks. Ayana Bio will contribute its plant cell cultivation and synthetic biology capabilities, while Brevel will provide its proprietary illuminated fermentation platform, which is designed for the commercial-scale cultivation of photosynthetic organisms. Frank Jaksch, CEO of Ayana Bio, said: "Our mission at Ayana Bio is to democratise nature's bioactives by decoupling ingredient production from traditional agricultural constraints. By integrating Brevel's unique illuminated fermentation platform, we can further scale our plant cell lines in a controlled, highly efficient environment." Jaksch added that the BIRD Foundation grant supports the development of standardised, contaminant-free plant ingredients for the nutrition and wellness sectors. Yonatan Golan, CEO and co-founder of Brevel, said the collaboration would expand the potential applications of illuminated fermentation technology. "Applying this hardware and process engineering to plant cell cultivation allows us to accelerate the transition to a more resilient, sustainable food system," he said. The BIRD Foundation said the project reflects its objective of supporting collaborative innovation between US and Israeli companies. According to the organisation, the latest funding round is expected to leverage private-sector investment and contribute to a combined $20 million in project funding. The companies said the technology could support the production of ingredients for consumer packaged goods, dietary supplements and functional food applications. Top image: © Ayana Bio

Amano Enzyme showcased its ProBoost Neutra enzyme solution for pea protein processing at Bridge2Food Europe 2026, highlighting its potential to improve functionality, flavour and production efficiency in plant-based food applications. The company presented the technology during a session titled 'Enzyme Powered Pea Innovation', delivered by Antonio Sullo, head of research and development for Amano Enzyme Europe, as part of the event's Product Development & Processing track. ProBoost Neutra has been developed to address common formulation challenges associated with pea protein, including solubility, emulsification and flavour. According to Amano Enzyme, the solution improves the solubility and emulsification properties of pea protein isolate while maintaining protein content. The company also said the technology delivers a lighter taste profile with reduced off-notes, helping manufacturers develop more appealing plant-based products. Designed for use within existing wet fractionation systems, ProBoost Neutra can be integrated into current production lines without significant capital investment or major process modifications. Amano added that the solution supports cleaner processing by replacing the alkaline step in existing wet fractionation processes. "Pea protein continues to play a critical role in the evolution of plant-based foods, but manufacturers still face many challenges when it comes to taste, texture and processing performance," said Sullo. "ProBoost Neutra was developed to help overcome these barriers and unlock new opportunities for product innovation and success with today's consumer." During the presentation, Sullo also highlighted several enzyme technologies designed to improve the valorisation of pea-based ingredients and support more sustainable production processes. Application examples included increasing protein content in pea protein cheeses and converting pea starch fractions into low-sugar syrups. According to Amano Enzyme, ProBoost Neutra is non-GM and suitable for organic-compliant formulations. The company said key benefits include improved solubility and emulsification, a milder flavour profile, maintained protein content and implementation without significant capital expenditure requirements.

Indoor vertical farming company AeroFarms has been acquired by an affiliate of Palm Ventures, a family investment office with operations in Austin and Greenwich, US. The acquisition marks a significant milestone for AeroFarms as it seeks to strengthen its financial position and capitalise on growing consumer demand for nutrient-dense, sustainably produced foods. According to the company, the partnership substantially reduces AeroFarms' debt burden while prioritising long-term profitability, customer relationships and continued expansion of its microgreens portfolio. As part of the transition, Gustavo Burger has been appointed chief executive officer. Burger brings more than two decades of leadership experience in the food and beverage sector, including senior roles at Kraft Heinz and Anheuser-Busch InBev, where he led growth initiatives and operational performance across major retail and foodservice channels. In a statement, Burger said: "AeroFarms is built on the most advanced aeroponic platform in the food industry, a category-defining product, and retail partnerships with the best names in the business. My focus is to build on that foundation with the operational rigour it deserves, and create a business that performs as well as its products." Founder and chairman of Palm Ventures, Bradley Palmer, said: "Consumers are choosing foods that naturally pack higher nutritional value into every bite. AeroFarms is exactly the kind of mission-driven company we bring our intellectual, relational and financial capital to; a disciplined business with first-class retail customers, superior technology and a mission that matters." The investment firm also pointed to increased consumer interest in foods that support wellness and weight management goals, trends that have been amplified by the growing adoption of GLP-1 medications. AeroFarms, a Certified B Corporation, has established itself as a leading player in controlled environment agriculture through its patented aeroponics technology, automated systems and robotics-enabled production model. The company's indoor growing methods eliminate the need for soil and pesticides while using 90% less water and 230 times less land than conventional field agriculture, according to AeroFarms. The company says its microgreens contain significantly higher concentrations of select vitamins, minerals, and phytonutrients than their mature vegetable counterparts, depending on the variety. AeroFarms also cites an extended shelf life of 18 to 21 days for its products, compared with approximately one week for traditionally grown microgreens. Currently distributed in approximately 2,000 retail locations nationwide, AeroFarms enters its next phase with an emphasis on operational discipline and sustainable expansion. The transaction closed in April 2026, with financial terms undisclosed. Top image: © AeroFarms

UK plant-based nutrition brand Huel has entered the instant noodle category with a new functional ramen line, aiming to ‘disrupt’ a category it says ‘hasn’t innovated in a generation’. The brand, known for its range of ‘nutritionally complete’ meal solutions, said the instant noodle aisle has long been synonymous with ‘cheap carbs and empty calories’. Its latest innovation aims to bring a better-for-you innovation to the category, delivering the same convenience while boosting nutritional credentials. Huel Ramen is available in two options – Black Edition and Lite – similarly to the offerings in the brand’s RTD range. Black Edition is positioned as the high-protein offering, offering 40g of plant-based protein per meal alongside 26 vitamins and minerals, including magnesium and vitamin B12. It is also high in fibre and each product provides around 350 calories per pot. Four flavours are available in the line: Katsu Curry Noodles, Asian-Style Beef Flavour, Spicy Korean Noodles, and Classic ‘Chicken’ Flavour. Lite Ramen, meanwhile, contains less calories – under 230 per pot – and offers 25g of plant-based protein. The Lite edition also includes a blend of 26 vitamins and minerals, including biotin and zinc for healthy hair, skin and nails. It is available in Classic ‘Chicken’ Flavour, Sweet Chilli Noodles, Spicy Thai Noodles, and Katsu Curry Noodles. Both varieties contain iron for cognitive function and to reduce fatigue, as well as vitamins C and D to support immune system function. The products launched in Tesco stores across the UK from 10 June 2026, and will also be available via Huel’s website in the UK and EU from July. Nat Stanton, UK sales director for Huel, said: “As of last month Huel hit £100 million RSV in UK retail – for only being in retail for six short years, this is a really exciting milestone. But what excites me more is what comes next.” “The launch of Huel Ramen into Tesco takes us into convenient meals, which is one of the biggest categories in the UK food, and one that's never had a genuinely nutritious option. That changes with our launch. We’re excited to roll this out to more of our customers over the coming months.” Established in 2015, Huel was acquired by F&B giant Danone in March this year, a deal reportedly worth €1 billion.

New Zealand-based Leaft Foods has received an investment from Japanese dairy group Lacto Japan, supporting the commercialisation of protein products made from its leaf protein ingredient. The food-tech start-up has developed a proprietary technology that directly extracts protein from alfalfa leaves. Its solution is based on Rubisco protein, widely found in chloroplast-containing plants, and aims to provide a sustainable protein source that utilises resources found abundantly in nature. Leaft’s product portfolio includes Leaft Blade, a ready-to-drink functional performance drink designed for athletes and health-conscious consumers. It also offers a Rubisco protein isolate solution, designed to boost the nutrition of alt-dairy products and suitable for use as an egg alternative. The Rubisco protein offers a good balance of essential amino acids, comparable to whey protein, and offers a differentiated solution in the alt-protein market due to its rapid absorption in the body. The recent investment from Lacto Japan aims to support the development of a production and sales network for Rubisco protein, expanding its business in the Japanese market and strengthening the two companies’ existing collaboration. A partnership between Leaft and Lacto Japan was already announced last year, with th two businesses now focusing on expanding opportunities to provide healthy and sustainable protein solutions. Lacto said it has strengthened its expertise in functional nutrition ingredients in recent years, aligned with growing consumer health consciousness.

A new protein powder, containing Solar Foods’ Solein ‘air protein’ ingredient, is launching in the US under Ambrosia Collective’s brand Planta. The ready-to-mix powder, launching in a Salted Caramel Cold Brew flavour, contains 20g of protein per serving with zero sugar. It is initially launching online and via Amazon, with a nationwide roll-out later this summer following its test launch. Solein, developed by Finnish food-tech start-up Solar Foods, is a versatile and novel ‘air protein’ ingredient developed through a unique fermentation process. A microbe found in Finnish nature is grown in a fermenter using carbon dioxide and electricity, resulting in a unique and nutritionally rich protein for use across ‘virtually any’ food application. The ingredient can be used as a fortifier to complement the nutritional profile of a wide range of foods and beverages, bringing a source of protein as well as iron, fibre and B vitamins. Additionally, it can bring technical functionalities to F&B products. Ambrosia’s ready-to-mix protein powder is the first product made with Solein that is available to US consumers and is the first Solein-powered protein powder available anywhere worldwide. Ambrosia, a sports nutrition and health supplement company, produces performance-focused and vegan-friendly products for active lifestyles. The company’s co-founder, Sean Torbati, commented on the launch: “We are very proud to be working with Solar Foods to incorporate Solein into our Planta formula and to bring this innovation to consumers through Planta”. “It is going to be the biggest innovation in the protein space in the last decade, and we look so forward to continuing this process of developing new flavours with Solein.” Godert Zijlstra, chief commercial and product officer at Solar Foods, said: “Solein offers a completely new harvest for humankind: it’s an ingredient unlike anything seen before, and we are delighted that consumers in the United States will now be able to experience it”. “We are also very excited about how Ambrosia Collective has incorporated Solein into its Planta product line and brought it to market at remarkable speed, demonstrating a rapid and effective integration of Solein into a finished consumer product. While product development timelines vary across companies, we continue to work closely with our customers to support their product development efforts to bring more Solein-powered products to consumers.” Solar Foods is commercialising Solein in the US, focusing initially on the health and performance nutrition market. Products made with Solein have already launched successfully in Singapore. “Solein excels as an ingredient in the health and performance nutrition category. The size of the market in the United States alone is approximately $10 billion, and ready-to-mix protein powders are a major sub-category in the protein space, with ever growing consumer demand driven, among other things, by the health trend,” Zijlstra said.