Livekindly Collective is reintroducing its Like plant-based meat brand to the UK after a three-year absence, targeting Gen Z flexitarians and younger consumers.

Originating in Germany, the brand will debut in Tesco this September with three frozen SKUs: vegan chicken nuggets, popcorn chicken and hot dogs, with a wider rollout planned later in the year.

The range is positioned as versatile frozen staples, suitable as centre-of-plate proteins or as ingredients in bowls, salads, pastas and wraps. According to Livekindly Collective, the products are HFSS-compliant, high in protein, a source of fibre and low in saturated fat. Packaging is fully recyclable, aligning with retailer sustainability KPIs.

Emma Herring, UK marketing manager at Livekindly Collective, said: “Gen Z flexitarians are an important consumer segment in the meat-free category. With its bold look and feel, strong appetite appeal, and exciting marketing plans, the Like brand is well placed to engage this audience.”