UK plant-based recipe box company Grubby has partnered with nutrition science company Zoe to launch a collection of fibre-rich, gut health-focused meals designed to help consumers increase plant diversity and improve digestive health.

Available from 25 June to 8 July, the limited-edition range combines Grubby's plant-based meal expertise with Zoe's microbiome research, resulting in a portfolio of meal kits and ready meals that have been reviewed and approved by Zoe's nutrition team.

The collaboration comes as consumer interest in gut health, fibre intake and plant-based nutrition continues to grow, creating opportunities for brands that can combine health credentials with convenience and flavour.

The co-branded collection features eight meal kits and three prepared meals, each delivering at least 14g of fibre, seven or more plant points and significant levels of protein from whole-food ingredients.

Among the headline products is the Speedy Cajun Tofu & Black Bean Salad with Avocado & Lime Dressing, which delivers 37g of protein and 18g of fibre while achieving a Zoe nutritional score of more than 90. Other standout launches include the Crispy Curried Mango Chickpea Traybake with Spinach & Quinoa, containing 13.5 plant points, and the Hearty Chilli Bean Sweet Potato Stew, which provides 23g of fibre in a single serving.

The range also includes prepared meal options such as Harissa Cauliflower with Muhammara Sauce and Harissa Tofu Buddha Bowl, targeting consumers seeking convenient, nutrient-dense plant-based meals.

According to Zoe, data from its ongoing gut health research programme involving more than 300,000 participants suggests that consuming a wide variety of plant foods is one of the most effective ways to support microbiome diversity. The company notes that only around 5% of UK adults currently consume the recommended daily fibre intake.

For Grubby, the collaboration represents an opportunity to strengthen its position at the intersection of plant-based eating and personalised nutrition, two categories that continue to attract consumer interest despite broader challenges in the alternative protein market.

 Martin Holden-White, founder of Grubby, said: "We've always believed that plant-based food can be the most exciting choice on the table. Working alongside Zoe has allowed us to combine flavour-led recipes with the latest gut health science."