Cauldron Foods has launched Cauldron Express, a new four-strong tofu range aimed at delivering ‘big flavour with zero fuss’.
Now available at Tesco stores across the UK, the range is claimed to be the ‘fastest tofu on the market,’ cooking in just five minutes and pre-seasoned for convenience.
Included as part of the new line are two Marinated Tofu Pieces products in Asian-inspired flavours. Positioned as an ideal addition to stir fries, wraps and salads, the pre-prepared pieces come in Teriyaki (also available in Waitrose) or Ginger & Garlic variety (a revamp of Cauldron’s existing Marinated pieces range).
Also available are two Grillable Tofu products: tofu that is ‘built for the heat,’ in an extra-firm and pre-marinated format suitable for grilling, griddling or barbecuing. According to the brand, the robust, high-protein blocks are ‘packed with flavour’ without crumbling under pressure. They are available in Oregano & Thyme or Smoky BBQ varieties.
Lucy Grogut, marketing director at Cauldron Foods, said: “Despite being the fastest growing sector , worth £57.5 million, our consumer research identified that tofu is still commonly seen to be tricky to cook and prepare, often resulting in a bland flavourless finish and kitchen frustrations”.
She added: “We’ve used our signature plant alchemy to create bold, delicious products that remove the perceived ‘faff’ of tofu prep. Giving consumers, and retailers, something genuinely new, exciting and distinctive in a competitive category.”
The Pieces are priced at £2.75 per 160g, while the Grillable products are £2.30 per 180g block.






