Wicked Kitchen has acquired plant-based seafood brand Good Catch‘s North American channels.
The acquisition extends Wicked Kitchen’s plant-based offerings to frozen and ambient seafood products, adding to the company’s portfolio of meal solutions and ingredients.
The two brands, both co-founded by brothers and chefs, Chad and Derek Sarno, are coming together to support one mission: creating foods that work towards improving the environment and the lives of humans, animals and sea life by inspiring the world to eat more plants.
Chad Sarno, now chief culinary officer for both brands, said: “When creating Wicked Kitchen and Good Catch, our goal for both brands was to develop culinary-driven, industry-changing products that would challenge the way consumers think about their food choices and experience. By coming together as one team and one mission, we will have a broader positive impact.”
While the two brands will prioritise working together on animal-free product innovations, they will also continue to operate ‘business as usual’ in terms of branding, current product availability, distribution and fulfilment.
In the all-stock transaction, Gathered Foods, the parent company of Good Catch, will become a shareholder in Wicked Kitchen and will gain a seat on the company’s board. Gathered will focus on its core strength in developing and producing quality and innovative plant-based proteins.
Chris Kerr, Gathered Foods executive chair, added: “Gathered Foods is a leading pioneer in plant-based proteins. Wicked’s greatest strength is consumer reach, branding, and most importantly, culinary delight. Together, this is an outstanding path forward allowing both companies to bring their greatest strengths to the consumer market.”
Terms of the transaction have not been disclosed.
© FoodBev Media Ltd 2024
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