UK plant-based meat company This is adding to its portfolio with the launch of a frozen plant-based range in Sainsbury’s.

The line-up includes the This Isn’t Chicken Tenders, This Isn’t Pork Sausages and This Isn’t Chicken Nuggets.

The new frozen offerings use a similar combination of ingredients to the company’s chilled alternative meat range, such as soya and pea protein.

Andy Shovel, co-founder of This, commented: “The overall growth of frozen meat-free has been pretty level the last few years. But when you look at how Gen Z-ers are taking to it and how our brand resonates with them, it felt like a no-brainer to launch our own frozen range. Plant-based products like ours can help provide a long-term boom for frozen food.”

The range, which will have an RRP between £2.75 and £3.00, will feature in recyclable cardboard packaging and is available via Sainsbury’s stores nationwide across the UK.

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