Plant-based meat brand This has launched its chilled best-seller This Isn’t Chicken Pieces, in a frozen format.

The product uses the same combination of ingredients as the brand’s chilled version, soya and pea protein.

The pieces contain 23g of protein per 100g, which This says makes them the highest in protein out of the UK’s top five best-selling plant-based chicken brands.

This created the frozen version of its popular chicken pieces in a bag format to answer the demand for a wider variety of convenient, quality plant-based freezer options.

Andy Shovel, co-founder of This, said: “The overall growth of frozen meat-free has been pretty level the last few years. But when you look at how Gen Z-ers are taking to it and how our brand resonates with them it felt like a no-brainer to expand our frozen range. Plant-based products like ours can help provide a long-term boom for frozen food.”

The launch follows the brand’s announcement earlier this month that it raised £15 million from institutional and crowdfunding investors as it eyes expansion into overseas markets. In December, This launched a “hyper-realistic” streaky bacon-alternative, made using its Fat 2.0 innovation.

The new frozen plant-based chicken pieces are available in Sainsbury’s stores nationwide, for an RRP of £3.00 per 250g bag.