Strong Roots has expanded its frozen plant-based foods portfolio with the launch of a new range of single-serve entrées.

The range of “Good Made Easy” entrées includes 14 flavours: Thai green veg curry, Greek orzo pasta bake, veggie masala, chickpea and red lentil saag, spinach and white bean tomato broth, black dahl, basil and spinach pomodoro, creamy cauliflower fusilli, white bean and lentil goulash, root vegetable casserole, baked bean and red lentil bowl, creamy mac, chipotle mac, cauliflower cheese casserole.

Each entrée contains under 450 calories and has up to 24g of protein, as well as 0g of trans fat and less than 350mg of sodium per 100g. The meals are also low in saturated fat and sugar and high in fibre.

Samuel Dennigan, CEO and founder of Strong Roots, said: “Single-serve meals have had a bad rap, but we’re reinventing their potential with our ‘Good Made Easy’ entrées. Consumers demand convenience to fit with their drastically changing lifestyles but still want foods that are healthy and balanced. So we’ve done all the hard work for them.”

Dennigan added: “We’re solving for the salt-packed, nutrient-lacking, ultra-processed frozen entrées currently plaguing the freezer aisle. There’s a huge gap in the market for nutrient-focused frozen meals. We’ve used the best quality ingredients, and with profiles like our Thai green veg curry and Greek orzo pasta bake, these meals are comforting while still being better for you.”

The entrées will be available online at Strong Roots’ website and in US Whole Foods stores from January 2023, with more retailers to follow in the first quarter of 2023.

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