Seven Sundays is expanding its cereal range with the launch of limited-edition Snowball Cookie Puffs, a seasonal cereal inspired by freshly baked cookies.

Launching on 1 November, the new cereal features powdery, poppable puffs coated with a sweet vanilla-maple flavour.

Snowball Cookie Puffs follows the success of Seven Sundays’ PB Puffs, the brand’s first puffed cereal, which launched at Target earlier this year.

The new cereal is made with nine ingredients: pea protein, maple syrup, gluten-free oats, upcycled non-GMO corn, tapioca, coconut oil, potato starch, vanilla extract and sea salt.

It provides 8g of plant protein per serving and is naturally gluten-free. The cereal contains no refined sugar or artificial additives.

Seven Sundays said the seasonal launch is designed to bring a festive flavour to the breakfast category while maintaining the brand’s focus on simple ingredients and plant-based nutrition.

Snowball Cookie Puffs will be available from 1 November at Whole Foods Market, Fresh Thyme, Central Market, Thrive Market, the Seven Sundays website and select local retailers.