Pilgrim’s Food Masters-owned brand Richmond has entered the meat-free snacking category with the launch of Richmond Meat-Free Minis.

Made to taste like the classic Richmond recipe, the Meat-Free Minis are low in fat, salt and sugar and high in protein.

The new ready-to-eat sausages come in resealable tubs, “perfect for grazing from the fridge, on-the-go snacking or summer picnics”.

Chris Doe, marketing controller at Pilgrim’s Food Masters, said: “We’re confident Richmond Meat-Free Minis fit the bill for a snack that tastes great, looks delicious, is a healthy option and not only that, is suitable for vegans too”.

He continued: “As the meat-free snacking category begins to flourish we want to be front and centre of that growth, catering to all meat-free occasions. And given our track record in this space, retailers can rely on us to deliver strong sales.”

In June 2021, Kerry Group agreed to sell its Consumer Foods’ Meats and Meals business in the UK and Ireland to Pilgrim’s Pride for a cash consideration of €819 million, which included brands such as Richmond, Fridge Raiders and Taste and Glory.

The unveiling of Richmond Meat-Free Minis follows the launch of Richmond meat-free sage and onion sausages in September last year. In April 2022, Pilgrim’s Food Masters introduced plant-based Fridge Raiders in two flavours.

The new meat-free snacks are available to purchase in Waitrose stores now for an RRP of £2.50, with further rollout into more supermarkets in the coming weeks.

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