Redefine Meat’s new head of UK, Simon Owen
3D-printed plant-based meat producer, Redefine Meat, has announced that the former managing director of Bacardi, Simon Owen, is to head the company’s UK division.
In his new role, Owen will strengthen Redefine Meat’s foothold in UK foodservice and drive UK sales growth as well as new regional markets over the coming years.
Owen has more than 20 years of UK and international experience in Fast Moving Consumer Goods (FMCG) and building brands. His previous senior leadership roles include MD of Bacardi Australia and UK sales director for the drinks giant, where he drove brand growth. Owen’s career in the F&B industry also consists of other senior positions such as director of EMEA for Britvic and customer director for Unilever.
Owen commented: “The opportunity to lead Redefine Meat in the UK is an exciting new challenge, with the chance to define the strong vision of new-meat in one of the leading, trendsetting markets in Europe…Similarly to a successful company like Bacardi, Redefine Meat’s innovative business model can reach new heights by partnering with various restaurants, from fine-dining to street food, hotel chains, and every segment serving traditional meat today.”
CEO and co-founder of Redefine Meat, Eshchar Ben-Shitrit, added: “Simon’s FMCG experience across different business models and categories from frozen foods to drinks, as well as building successful premium brands, perfectly aligns with our ambitious growth plans in the UK and worldwide. His expertise in scaling businesses is ideal to bring new-meat to many more consumers in the UK through additional partnerships.”
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