Real Food From The Ground Up is adding a new vegetable base to its portfolio with the introduction of Purple Carrot Crackers.

Launching next month, the new offering is vegan, non-GMO and gluten free.

Made with purple carrot – the latest vegetable to be included in the brand’s line-up – the new crackers come in sea salt and ranch flavours.

“We’re excited about purple carrot joining cauliflower and butternut squash vegetable bases for our growing snack brand,” said Deb Holt, CMO of Real Food From The Ground Up.

“We love being able to offer plant-based versions of classic snacks and our Purple Carrot Crackers, a nod to the original orange squares, are as good as they look.”

Purple Carrot Crackers will be available at retailers across the US such as Whole Foods Market, as well as via the brand’s website and Amazon.

Earlier this year, Real Food announced the launch of two new plant-based snacks: Cauliflower Chips and Cauliflower Snacking Crackers.

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