Quorn has announced a partnership with plant-based meat company Prime Roots, to develop market expansion opportunities and innovate on new offerings.

The initiative is paired with a minority investment in the start-up, which is based in Berkeley, California, US. Available at deli counters and in food service, Prime Roots offers meat-free sliceable deli meats for deli counters including classic turkey and ham which make up most of the volume of deli meat products in the United States.

The company also provides charcuterie offerings including salami, pepperoni, bacon, pâté, and foie gras products. Their plant-based meats are made from koji mycelium, which mimics the taste and texture of meats.

Both companies have proprietary mycelium-based technologies. Quorn, headquartered in North Yorkshire, UK, is a global market leader in meat alternatives and exports to 16 countries around the world including the USA, Sweden and Australia.

Kimberlie Le, co-founder and CEO of Prime Roots said: “We are thrilled to partner with Quorn, the leader in mycelium-based proteins to create breakthrough innovations together and to bring great tasting foods that are better for you and for the planet to mass markets.”

CEO of Quorn Marco Bertacca commented: “Prime Roots is doing great things in developing the US meat-free deli category, and we’re excited by the opportunity we now have to share knowledge and collaborate with Kimberlie and her team.”

Prime Roots recently announced its successful Series B funding to scale its production for nationwide distribution.

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