Carlsberg Britvic-owned plant-based drinks brand Plenish has introduced Plenish Zero Sugar Oat M*lk, made with just four naturally sourced ingredients and no oils or additives.

The drink is made using only water, gluten-free organic oats, plant-based calcium and salt. By not breaking down the oats into natural sugars like most oat drinks, Plenish claims to have created a UK-first innovation that responds to growing demand for sugar-free options without compromising on creaminess or taste.

Data from Kantar shows that sugar content has become the leading health concern for consumers, with sugar-free products now driving growth ahead of core oat drinks.

Russell Goldman, managing director for Breakthrough Brands at Carlsberg Britvic, said: “At Plenish we recognise the evolving concerns from consumers around making healthier choices, avoiding artificial ingredients and reducing their sugar intake. It’s about expanding choice within our oat drink portfolio to meet evolving consumer needs.”

The launch continues Plenish’s expansion of its milk alternatives range following the launch of Plenish Enriched Oat M*lk earlier this year, a clean label oat drink fortified with essential vitamins and minerals.

Plenish Zero Sugar Oat M*lk started rolling out at Waitrose stores from 13 October 2025, at an RRP of £2.35, and is also available via the brand’s website.