Oatly has launched a new Matcha Latte Oat Drink into UK retail, responding to the increased popularity of the trendy green tea with British consumers.

Matcha is a green, fine powder made from shade-grown tea leaves, originating in East Asia and now widely trending in the West, particularly popular with health-conscious consumers.

Oatly said its flavour innovation has launched in response to changing behaviours surrounding cold drinks and coffee culture, tailored with the ‘matcha-curious’ in mind.

The drink features the signature green matcha colour, with a sweet green tea taste and a hint of vanilla. It is made using Oatly’s signature oat milk base and finely ground Tencha matcha. The drink is best served cold over ice but can also be enjoyed warm.

Now available at Sainsbury’s and Morrisons stores, it has launched in a 1L chilled, RTD carton format for convenience. It will also be listed on Ocado from 13 August.