Global oat drink company Oatly has announced the launch of Barista Lighter Taste into retail stores across the UK.
Barista Lighter Taste is the latest addition to the brand’s popular Barista range, crafted specifically for coffee lovers.
It offers a lower fat level (2.1% vs 3%) than the original Oatly Barista Edition, designed to allow more of the nuances of flavour notes in lighter roasted coffee. According to the brand, its new innovation maintains all of the same performance capabilities of the original Barista Edition, allowing it to froth and foam to the expectations of professional and at-home baristas.
It was originally trialled earlier this year, available only in a select number of coffee outlets. Since gathering feedback from baristas across Europe, the product has now officially launched in the UK with a new name and packaging re-design.
The milk alternative also works well in tea and other hot beverages, as well as baking and in cereal, Oatly said. It can be found in all UK major supermarkets as well as on Amazon.
Bryan Carroll, general manager for Oatly UK and Ireland, said: “The creation of Barista Lighter Taste is the next step of our Barista strategy as we look to expand the choice and format options for customers and consumers”.
Oatly has debuted several new innovations and formats within its Barista range in the last few years, aiming to offer convenience to buyers and suppliers.
Barista Lighter Taste follows recent releases of the larger Barista Edition 1.5-litre cartons, and the smaller Jiggers (individual 20ml on-the-go single serves) and Barista 500ml formats which launched into the UK last year.
Oatly’s drinks are fortified with essential vitamins and minerals including calcium, riboflavin and vitamins B12 and D. They are free from soy and dairy, and are low in salt and saturated fats.
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