Phil Graves ©Meati Foods
Meati Foods, a public benefit corporation known for its protein product MushroomRoot, has appointed Phil Graves as its new chief executive officer and board member.
This news swiftly follows Meati’s announcement on 5 February 2024 that Graves would become the company’s chief financial officer.
Bringing a wealth of experience in scaling mission-driven enterprises, Phil Graves has worked with companies such as Patagonia, Wild Idea Buffalo and Bass Pro Shops/Cabela’s. His expertise in financial management, strategic planning and operational optimisation aligns seamlessly with Meati Foods’ vision for profitable expansion.
In this new role, Graves will spearhead efforts to streamline operations and propel the company towards profitability. “These changes allow us to better serve our customers and pave the way for long-term, sustainable growth,” he said.
Commenting on the appointment, Graves says he is optimistic about the company’s trajectory, citing MushroomRoot’s success in securing placement in 3,600 stores in the US nationwide within just one year of production.
Meanwhile, Tyler Huggins, co-founder of Meati Foods, will assume the role of founder/chief innovation officer, focusing on product development and sustainability initiatives. Huggins added: “We founded Meati based on a shared passion to build a sustainable food system, unlocked by nature, that could deliver nutritious, high-quality and delicious products to consumers around the world”.
“I am incredibly proud of what we have achieved to date, and I am confident that in Phil we have found the right individual to lead the company to our next exciting chapter. I am eager to support Phil, while leaning into my own strengths and take MushroomRoot to the next level.”
Established in 2017 with a commitment to promoting wellbeing through its MushroomRoot products, Meati Foods has expanded its retail presence, with products available in outlets such as Super Target, Whole Foods, Meijer and Sprouts Farmers Market.
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