A UK kombucha brand has secured its first retail listing with Booths supermarkets after unveiling its new name: Hip Pop.

Originally launching in 2019 as Booch & Brew, the newly rebranded Hip Pop offers a portfolio of organic vegan kombucha – a gut-friendly, sparkling fermented soft drink.

The brand’s kombucha line comes in four flavours: ginger & yuzu, strawberry & pineapple, blueberry & ginger, and elderflower & apple.

The Booths retail listing reportedly comes after a period of online growth for the brand, which was supported by an investment in new brewing equipment following a crowdfunding campaign last November.

The Cheshire-based drinks business says it has scaled production and increased its ecommerce sales by over 250% over the last six months.

Emma Thackray, co-founder of Hip Pop, said: “We believe one of the best ways in which we can achieve both brand recognition and long-term growth is by expanding our gut-focused product line under the new Hip Pop name and working directly with leading retailers.

“We are, therefore, really excited to have secured our first retail listing with such a well-known chain as Booths and look forward to building on this success and expanding our product range of functional health drinks in the near future.”

Hip Hop expects its retail distribution to accelerate by 150% over the next 12 months and plans to release a new line of products in the UK and overseas at the beginning of 2022.

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