Kerry’s Richmond brand is expanding its Meat-Free range with the introduction of a new meatless bacon alternative.

Richmond claims that its Meat-Free Smoked Bacon Rashers – which will be available from next month – taste, look and feel just like real bacon.

The new offering is also said to contain fewer calories and less salt and fat than traditional bacon, and comes in packs of eight rashers to cater for the entire family.

“Bacon is a British family favourite, beloved at breakfast time – so we wanted to create something that mimics its meat counterpart and, most importantly, tastes amazing, giving shoppers a meat-free alternative they can rely on,” said Victoria Southern, category and marketing director at Kerry Foods.

Southern continued: “We’ve worked incredibly hard and used all our expertise to develop a meat-free bacon that delivers on texture, flavour and crispiness, all of which are key sensory profiles that make bacon such a firm family favourite.

“We know families are always on the lookout for tasty, go-to options they can rely on for a thumbs up around the table, and we’re confident this launch will encourage even more shoppers to try plant-based versions of their favourite meals.”

Richmond recently released new meat-free meatballs and mince in the UK.

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