Kerry Dairy Consumer Foods has announced the launch of a range of vegan cheese under its Pure brand.

The new range is available in three formats: grated, block and slices. Kerry says that the line of plant-based cheese products was created to adapt to consumers’ needs.

Sarah Davies, marketing manager at Kerry Dairy Consumer Foods, said: “Our new range is a natural addition to our existing pipeline and has been produced as a response to the increasing demand for plant-based products from consumers who are looking to reduce their dairy consumption or cut-out dairy completely”.

“As one of the most well-known brands in the category with a loyal consumer base, we are excited to expand Pure’s range and offer a new affordable and healthier alternative to dairy.”

Pure plant-based grated cheese is currently available at Sainsbury’s stores for an RRP of £2 per 200g, while the block and slices formats will be launching in other retailers later this year.

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