Kellogg-owned Rxbar has released its first plant-based protein bar, available in two flavours.

Containing 10g of plant protein in place of the brand’s signature egg whites, the new Rxbar Plant comes in chocolate chip and peanut butter variants.

Both flavours are made with five simple, core ingredients – dates, nuts, oats, and a blend of pea and almond protein – and contain 0g of added sugar.

“Fans have been asking for a plant-based Rxbar for quite some time,” said Jenny Lindquist, director of experience planning, Rxbar.

“Today, we answered that call with a plant-based protein bar that delivers on both quality and taste, both essential to us in the development of Rxbar Plant. That’s why it has been nearly two years in the making, to make sure we did it right.”

The new Rxbar Plant is available now via the brand’s website and is rolling out to retailers including Target and Kroger.

Last year, Rxbar launched a new layered bar with 14-15g of protein, the highest protein offering from the brand.

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