Jude’s has unveiled a ‘super-limited-edition’ plant-based ice cream that will be available to purchase online from 1 February next year.

The British ice cream maker says that the introduction of the Amarena Cherry Ripple flavour supports the company’s efforts to reduce its carbon intensity by 2030. The brand is also aiming to make half of its retail range plant-based by 2025.

The new variant features “smooth and creamy” vanilla ice cream swirled with a sweet and sour amarena cherry ripple.

The February launch date is timed to coincide with Valentine’s and Mother’s Day gifting. Just 50 tubs of the limited-edition variant are available as part of the brand’s custom gift box.

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