JBS USA’s Planterra Foods subsidiary is expanding its Ozo range with the introduction of a plant-based bacon product.

The new Ozo offering aims to satisfy consumers’ desire to “wake up to the smell, sizzle and taste of bacon,” but with zero cholesterol and less fat. The product will be available in three flavours: cracked black pepper, applewood smoke and spicy jalapeño.

Planterra Foods also recently launched plant-based chicken cutlets and shreds.

“What makes our Ozo plant-based chicken and bacon unlike anything else on the market is the multi-sensorial experience comparable to that of their meat-based counterparts,” said Darcey Macken, Planterra Foods CEO.

“The goal with all of our Ozo products is to bring inspiration to food lovers everywhere with extraordinary plant-based foods that deliver a ‘True Bite’ eating experience. True Bite is our promise to delight the senses, from first sight to last bite.”

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