Plant-powered nutrition brand Indi has expanded its functional snacking portfolio with the launch of Brain Bar, a new plant-based snack designed to support cognitive health while tapping into growing demand for clean-label, functional foods.

Launching this July, the 35g bar combines 16 plant-based ingredients with vitamins, minerals and more than 6g of fibre to deliver sustained energy and support focus, cognitive function and reduced fatigue.

The product will be available through Indi's website and Ocado, with distribution also extending to independent retailers via wholesalers. It has an RRP of £2.20.

Made with a chewy almond butter and date base, the Brain Bar features walnuts, flaxseed, puffed quinoa and berries including cranberry, blueberry and haskap, delivering a chocolate and berry flavour profile with around 4g of naturally occurring sugars per bar.

The formulation includes functional ingredients such as lion's mane mushroom, guarana, rhodiola rosea and bacopa monnieri, alongside vitamins B12, C and D3, iron and zinc. The bar is 100% plant-based, gluten-free and free from added sugar, artificial sweeteners, flavourings, emulsifiers and preservatives.

The launch builds on the success of INDI's Gut Bar and expands the brand's portfolio to four products spanning snacks and powdered supplements focused on brain and gut health.

Helen Snook, co-founder of INDI, said: "Following the sell-out success of our Gut Bar, we're delighted to be expanding our functional snacking range. Combining great taste, nutrient-dense ingredients and targeted nutritional benefits, our new Brain Bar offers consumers a convenient, clean-label snack that supports everyday wellness and plant diversity."

She added that the company aims to bring "credible science-backed snacking alternatives" to a category increasingly crowded with highly processed products and complex ingredient lists.

The product is available as a single bar, a three-pack multipack and 12- and 24-bar bundles through the brand's direct-to-consumer channel.