Hero Group has announced a leadership transition within its UK and Ireland business, appointing Georgina Pattison as general manager of the Hero UK&I organisation following the departure of Matthew Mills.

The move comes as the company continues integrating plant-based brand Deliciously Ella into its wider UK&I operations after acquiring the business in 2024.

Mills, who co-founded Deliciously Ella alongside his wife Ella Mills, remained with Hero after the acquisition and became general manager of the enlarged UK&I organisation in October 2025. According to the company, he is leaving following the completion of the first phase of the integration process.

Menno Oosterhoff, chief markets & sales officer at Hero, said: “We thank Mills for his commitment and leadership, including the integration of the Deliciously Ella business within Hero UK&I, and wish him all the best for the future."

Pattison steps into the role after serving as commercial director for Hero UK&I. Prior to the acquisition, she led Deliciously Ella’s commercial operations as managing director, giving her extensive experience across both businesses and positioning her to oversee the next stage of integration and growth.

Hero described Pattison as a 'strong and values-driven leader' with deep FMCG expertise, commercial leadership experience and a collaborative management style.

Oosterhoff continued: “The UK is a strategic market for Hero, and our priorities and commitment remain unchanged. Our focus is on strengthening our foundations to continue to develop our strong brands, unifying and mobilising the team around new ways of working, and strengthening our execution with clarity and pace.”

Headquartered in Lenzburg, Switzerland, Hero Group operates across better snacking, naturally good food and infant nutrition categories. Its portfolio includes brands such as Organix, Corny, Beech-Nut and Deliciously Ella.