Plant-based beverage maker Good Karma Foods has announced the appointment of Mike Murray as CEO and a new round of funding.

Murray joins Good Karma with more than 25 years of CPG experience, which includes his most recent role as CEO of grass-fed beef company, Teton Waters Ranch. He has also held senior-level posts at Free2b Foods, So Delicious Dairy Free and Lärabar.

“I am looking forward to leveraging my experience and passion for galvanising food system change to help the team bring Good Karma’s portfolio of delicious and sustainable plant-based solutions to more households,” said Murray.

“Our team has a compelling opportunity to build upon the strong equity of Good Karma to deliver a variety of solutions that help people do good every single day with their consumption choices.”

Good Karma has also announced that it will close on a new funding round in the “near future,” led by Valor Siren Ventures – which first invested in the brand in 2020 – and Loft Growth Partners.

The raise comes as the company looks to expand distribution and increase consumer awareness.

Brian King, chairman of the Good Karma board, said: “As our investors renew their partnership with Good Karma and Mike joins the team, we are all looking forward to the brand realising its leadership position in a variety of growing plant-based categories”.

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