UK oat producer Glebe Farm has announced the promotion of Tony Holmes to the newly created post of chief operating officer.

Holmes began working with the company as a commercial consultant in May 2022 and has been in the post of COO since last November. According to Glebe Farm, Holmes’ appointment comes following a period of “significant growth” for the business.

Prior to joining Glebe Farm, Holmes held senior roles at companies including Appletiser and Coca-Cola Enterprises, during a more than 30-year-long career.

Philip Rayner, managing director at Glebe Farm, said: “We have big plans to accelerate growth and grow share within the UK’s oat drink market, showing that British really is best, and Tony’s experience will be pivotal in helping us achieve this”.

Holmes commented: “I’m very excited to be part of an independent business with a ‘challenger brand’ mindset. Having experienced firsthand how dedicated Glebe Farm is to development, I am very happy to take up this role. The business is entering a new stage of growth, and we have some very exciting plans in motion.’’

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