Liquorice confectionery brand Flyers has added a new flavour, ‘Zingy Cherry,’ to its range of vegan-friendly sour and fruity liquorice sticks.

Flyers’ range merges the bold flavour of liquorice with naturally flavoured sweet or sour centres. Its new flavour development responds to research showing that cherry was the ‘stand-out’ choice for consumers out of 14 flavours initially researched.

Spokesperson for Flyers, Andy Valentine, said: “Flyers remain a fond childhood memory for so many liquorice-loving aficionados; an essential must-stock for any meticulously choreographed sweets fixture”.

Valentine added: “Already an impressive rate-of-sale performer, sales really started to snowball once we’d refreshing the packaging [with] punchier colour schemes, cleaner layouts and improved messaging, and announced the arrival of a tangy cherry, which is so of-the-moment!”

Flyers’ Zingy Cherry flavour is now available in the UK at a RSP of 99p per pack. Each pack contains seven liquorice sticks.

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