Fazer Group has agreed to purchase Swedish plant-based drinks producer Trensums Food from Profuragruppen.

The acquisition, which will expand Fazer’s oat drink production capacity, provides the company with a platform for further growth and access to new non-dairy markets.

Trensums Food will become part of Fazer Lifestyle Foods Business Area, which focuses on oat-based non-dairy products, breakfast products, fruit-based snacks, plant-based meals and food tech.

The company has a sizeable capacity, efficient operations and state-of-the-art production, which makes the business well-positioned to respond to the growing demand for plant-based food and drink.

Christoph Vitzthum, president and CEO of Fazer Group, commented: “Fazer’s growth is based on in-depth consumer insights turned into innovative products and meaningful food experiences. Consumer demand for nutritious plant-based foods is growing fast and our ambition is to become one of the leading players in oats and plant-based food in Northern Europe.”

He continued: “The acquisition gives Fazer an even stronger foothold in a rapidly growing category and the opportunity to expand in our current and future markets. With its long history in oat drinks, Trensums Food will also offer us extensive manufacturing and R&D expertise to further strengthen Fazer’s already strong know-how in oats.”

The transaction is subject to Swedish Competition Authority approval.

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