Burger King Germany has made all plant-based products available at a lower price than their meat counterparts, effective from 5 March 2024.

The fast food chain’s campaign to reduce the price of all plant-based products by 10 cents across all its German stores aims to provide an incentive for consumers to try out vegan alternatives.

Burger King Germany has offered a plant-based version of almost every product since 2022, with a focus on variety of flavours, driven by increasing demand for alternative protein sources. The company said this expansion has had a positive reception from its customers, particularly those looking to cut down on meat.

Following the successful roll-out of the Veggie King Deluxe for Veganuary, Burger King Germany will roll out a new ‘Flower shaped patty’ to all of its restaurants in the coming weeks. It was developed in partnership with meat alternative brand The Vegetarian Butcher, aiming to make it easier for consumers to distinguish the plant-based patties from the beef patties.

Jörg Ehmer, CEO of Burger King Germany, commented: “We have been investing in meat-free alternatives since the mid-1990s and have shown that fast food doesn’t always have to mean meat”.

He added: “We are the first choice when it comes to plant-based in QSR and continue to drive the trend towards alternative protein sources in Germany. To this end, we are not only developing our products and processes further, but are also focusing on greater product variety and easy access.”

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