Bells of Lazonby is launching a new pudding for Veganuary under its We Love Cake ‘free from’ brand.

The Cumbrian bakery company is introducing its Choc-a-lot pudding in Sainsbury’s stores nationwide from January, alongside lemon and caramel & chocolate tarts that recently launched to the foodservice market.

All three products are vegan and gluten-free.

Bells of Lazonby head of marketing, Josh Boydell-Smith, said: “In the free-from space there is a real gap in the market for indulgent trends…With Veganuary growing year on year, it is important to capture shoppers who will be looking to adapt their whole diet while still having treats.”

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