Bega Group has launched its debut plant-based product – a cheddar cheese-style alternative that comes in sliced and shredded formats.

Said to be ‘smooth and creamy,’ the new dairy-free offering is made in the Australian town of Strathmerton and cut in the Bega Valley.

“The launch of Bega’s plant-based cheese is an important evolution to ensure that Bega Group is positioned to take advantage of the growing plant-based segment,” said Matt Gray, general manager marketing at Bega Foods.

“We have credentials in cheesemaking, and we’re excited to leverage this knowledge and expertise to create a great-tasting dairy-free range under the Bega brand.”

Bega Plant Based Cheddar Cheese Style is available now at Coles and will be rolling out to independent stores from July.

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