British soft drinks brand AG Barr has acquired a 60% majority stake in Moma Foods, with an agreed path to full ownership over the next three years.

UK breakfast company Moma Foods is known for its plant-based oat milk, porridge, low-sugar granola and bircher muesli.

Tom Mercer, founder and CEO of Moma Foods, commented: “I’m hugely excited to embark on the next phase of Moma’s growth with AG Barr. I believe that together we can harness the passion that is integral to Moma and grow into a significantly bigger brand. We’re 100% focused on crafting oats into the tastiest food and drink products we can and I’m looking forward to the next leg of our journey.”

The investment is not expected to have a material impact on AG Barr’s profits for the current financial year ending 30 January 2022.

Back in 2019, AG Barr bought a 20% majority stake in Stryyk owner Elegantly Spirited.

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