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Marketing
Lidl Belgium implements ambitious protein strategy, permanently reduces prices of plant-based produc
Lidl Belgium has announced its ambitious plan to double sales of plant-based protein products by 2030. As part of this initiative, the...
Study urges clear labelling of plant-based products to highlight environmental and health benefits
A recent study conducted by the London School of Hygiene & Tropical Medicine (LSHTM) highlights the importance of providing consumers...
France ban on ‘meaty’ names for plant-based products suspended
France’s Council of State (Conseil d’État) has suspended a decree brought forward by the French government in February, which would ban...
Cauldron rolls out new products with branding overhaul
Cauldron Foods is rolling out several new products across various UK supermarkets, alongside a full rebrand and suite of new packaging....
Marketing matters: 2024’s boldest campaigns so far
The plant-based food and beverage industry is forward-thinking and dynamic, filled with innovators who are passionate about the positive...
France bans meat-related terms on plant-based product labels
The French government has this week published a decree that will ban the use of meat-related terms, such as ‘ham’ and ‘steak,’ in the...
Opinion: Navigating plant-based scepticism
Shira Horn, an expert in marketing, consumer insights and research at AMC Global, shares how the plant-based market can respond to...
The Plant Base’s Veganuary Sessions: Exclusive insights from VFG’s Matthew Glover
Welcome to The Plant Base’s first-ever Veganuary Sessions podcast series, in celebration of the annual movement co-founded by Matthew...
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